Despite gaining a later entry into the french market than competitors such as sony, philips, and nokia, samsung has outperformed the rest, owing to deliberate localization. Contemporary south korea is a leader in various industries, from entertainment and music to high technologies and automobile industry. The most important objective of pursuing this study is to critically evaluate the international business strategy of as adopted by samsung electronics. Xiaomis globalization strategy and challenges case. Case study of samsung tesco, korea korea institute for international economic policy 1. Innovation feature part 1 samsung changing for the. We also aim to fulfill our social roles and responsibilities as a global company by implementing ethical management while observing all laws and principles. Corporate strategy of samsung electronics semantic scholar. Is headquartered in samsung town, seoul is a multinational. Samsung electronics samsung managing director had presented the new management philosophy for achieving leadership in a global market.
So, samsungs strategy is a combination of both cost leadership and differentiation strategy. Samsung group strategic audit for samsung strategic management of apple inc. Samsung advanced institute of technology sait is the research power of samsung that also handles at the moment new business. How samsung became a global champion financial times. Everyones invited marketing campaign and established the strategy that turned samsung into a truly global brand. The samsung group is a south koreabased conglomerate company that includes subsidiaries. By practicing the fivepillared brand strategy, samsung has been successful in repositioning its brand globally. International business strategy analysis of samsung. This case study focuses on recent samsung electronics corporate strategies, in. Pestle analysis preface the pestle analysis is a useful method to use in order to identify the external factors that influence an organization.
Samsung is the 2 nd largest patent holder in the us since 2006. While choosing a new marketplace, samsung basically aims at achieving economies of scale. Download file to see previous pages the first step of samsung towards globalization was in 1993, at that time samsung obtained a new corporate identity and changed their logo and modified their. Samsungs strategy to expand its smartphone portfolio to a range of low and midend also contribute to. We publish sustainability report annually and disclose relevant policies in order to communicate our sustainability management performance with the stakeholders. Managing crosscultural environment in samsung company. That would include on how samsung overcome issue in communication with internal and external stakeholders. Identify globalization challanges based smart phones.
The two business divisions handle nine product divisions. Finally, suggestions for portfolio strategy samsung will be explained in conclusion. Hence, globalization era made samsung become bigger and expand throughout multiple countries. Gsg allows you to develop international business capabilities in a. Samsung electronics strategy for sustainable globalization of the corporation. The strategy of samsung group find, read and cite all the research you need on. Samsung wants to be the dominant player in the smartphone market, it has a strategy to do so, and its using every tool it has as it attempts to succeed at it. Xiaomis globalization strategy and challenges case solution xiaomi, the chinese mobile phone business established in 2010, had rapidly end up being a market leader in the chinese market. Samsung has positioned itself at the top end of its markets. Global value chain analysis on samsung electronics final. Its one of the largest businesses in korea, producing nearly onefifth of the countrys total exports with a. Globalization and samsung electronics by robin sorensen on.
Samsung is able to compete with global suppliers such as apple, samsung also emphasizes the development of highend products to its product portfolio in the segment of affordable. The iphones central processing unit is a specialty systemonachip that combines a microprocessor and a graphics processor in a single package. That leads this company facing different crosscultural issue in global business. Gregory lee will continue to serve as president and.
Samsung announces organizational changes to strengthen its. While in the past we have been focused on providing the best it solutions to samsung companies, today we are working with global enterprise customers to help them. The finding also include on how samsung transfer information. It can be described, on the one hand, as a high rate of global integration and cost efficiencies and on the other hand as quite a low responsiveness. Kimberly earned her mba from stanford universitys graduate school of business and joined samsungs global strategy group in seoul, south korea in 2011 to further pursue her. Samsung is one of the most well known electronics brand of the world. Integration model of technology internalization modes and learning strategy. Strategy implementation and analysis samsung group strategic management. Evaluation on samsung electronics global strategy tools. When formulating an international business strategy, samsung should take external environmental factors into. Samsung business strategy and competitive advantage. The mission of samsung gsg is to build global managers to lead samsung tomorrow. From a national champion to a global leader 1 case introduction samsung electronics, headquartered in samsung town, seoul, is the flagship company of the samsung group, which is regarded as one of the worlds leading conglomerates datamonitor 2009a. The market leader has continued to retain its market share for 10th consecutive.
Develop an effective channel strategy for samsungs hme to support its aggressive future growth. Samsung organizational culture has been traditionally seniorityoriented reflecting the national culture of its home country south korea. Samsung has recorded huge growth in sales and profits it after entering the era of smart phones. It was founded in 1938, and is now the largest technology. Accordingly, new product development capabilities have been firmly established as one of the strong bases of. Samsung wasnt in the french market until 2010, competitors such as apple, sony, and nokia dominated. Regarding technology, it is worth saying that south korean. Assignment submission for final fulfillment for international business by. Frequent change of direction and new product development persists as important features of samsung business strategy to this day. It can be described, on the one hand, as a high rate of global inte gration and cost efficiencies and on the other hand as q uite a low responsiveness. As a global strategist, you will have a wide range of enriching experiences. Bowmans strategic clock 1997 is the other method used regularly to evaluate strategic options. Globalisation and samsung the company samsung electronics is a multinational electronics company, headquartered in seoul, south korea.
Strategy develop initiatives to drive growth in the system ac business over the next 2. International business,globalization,challanges,concept paper. Identify globalization challanges based smart phones industry from china. Gsg allows you to develop international business capabilities in a dynamic, multicultural environment. Vikram razdan, business consultant and technical writer.
But restructuring and changing the marketing strategy helped samsung to overcome its liquidity crisis and starting its triumph. Pdf analysis of samsung electronics strategy for the. Samsung has come a long way from a point when hiring talent used to be a challenge. Samsung produced black and white tv as the first technological product in 1960 and since then the company emerged as one of the leaders in technology and electronics market segments in the global scale. Samsung has a diverse global portfolio and therefore enjoys an extensive global coverage. Entry strategies and international competitive strategies. Yet in 1993 samsung has recognized that it has to markedly improve marketing and design. As part of our expanded strategy, we will also engage our suppliers in our. International trade is anything but a novelty, it has begun before christ, but the. Pdf on may 19, 2014, dimitri simonin published international strategy. Analysis of samsung electronics strategy for the period 20142017, and development of strategic options for growth and sustainability author. Degree programme in international business general management. Agencyepa, the international consumer electronics showces, and.
But when samsung decided they wanted to feature more. In less than two decades, samsung has become a leading global brand known for innovative products. Doc evaluation on samsung electronics global strategy tools. Samsung 5 globalization with more than 285 overseas operations in 67 countries, samsung is truly global in scope and nature. Ssics mission is to develop and accelerate disruptive technologies through open innovation, investments, and acquisitions. The strategy is to be the lowestcost producer in each of its markets.
672 320 1409 527 748 373 970 1436 1629 785 1575 634 1405 877 567 920 854 1348 520 704 1298 212 892 69 485 221 504 112 1185 435 480 1356 1049